How To Create a Visually Appealing Landing Page

Your website is the first impression your visitors have of you. Like a book cover, your website has about 20 or so seconds to capture their attention or they’ll click away. Great landing page design with the right eye-catching graphic design elements can pull your visitors into your site. The elements of graphic design include: Shapes Lines Color Type Images Texture Balance They all need to work together to create an overall appealing page. Balance for example would be offset if you have a large image or logo in the upper right hand corner of your page and no graphics or design elements on the left hand side of the page. They don’t have... Continue Reading

Find the Right eBook Cover Graphic

Graphics can make or break the success of an e-book. It’s estimated that people take about 20 seconds to evaluate whether or not they’re interested in purchasing a book. Inthe bookstore or online that gives them about enough time to scan the title and graphics, which makes both critically important in the buying decision. The trouble is, headlines and titles are often easier to come by than graphics which are both attention getting and relevant to the subject matter and as more and more e-books hitthe market – there’s an added challenge to be unique. Here are a few tips and strategies to find the right e-book cover graphic. The most common... Continue Reading

Getting People to Attend An Online Conference

Sometimes one of the most difficult aspects of hosting an online conference is getting people to attend. You’ve found the right software, you’ve outlined your conference and even set up the graphics – it’s going to be a great conference. Now who is going to be there? Here are a few tips to get people flocking to your conference. Email signature. Your email signature is more powerful than you might imagine. Think about all the people you email each and every day. If your conference is promoted in your email signature, you’re reaching a whole group of people who may benefit from your conference. Email marketing campaign. Speaking of email…email... Continue Reading

How To Reach a Local Market Online

Young users make great use of their cell phones meaning that they use it for everything from playing games to finding the greatest coffee shop or nightclub in town. They also shop and surf while they’re on their phones. That means having a presence on local marketing resources is a great way to put yourself right in the path this lucrative market. Yahoo Local Yahoo local is easy to get listed with and you may already be listed if your business has a yellow pages advertisement. Yahoo local pulls their information from the same organization that aggregates phone directories. However, you’ll want to make sure your listed correctly.If you’re... Continue Reading

Article Marketing Do’s and Don’ts

Article marketing has been used for years to drive traffic to a website, to boost incoming links and increase page ranking. It’s a great way to connect with new prospects and grow your business. Many business owners achieve such fantastic results with article marketing that it’s at the top of their marketing strategy. Here are a few important article marketing dos and don’ts to get the most from this powerful marketing strategy… Do include a link to your website. While many article marketing directories do not allow you to place links in the body of your article, they do encourage you to link to your website or webpage in your author... Continue Reading

Branding Friend or Foe

Branding is the process of using logos, taglines, and marketing to get your product or service to become a household name. we all know how branding works even if we don’t know that we do. But, is branding a plus for your business or a liability? When you think of certain products, a picture begins to form in your head. Take, for instance, Nike. “Just do it” comes to mind. That is the result of product branding. Now, if you hear a brand name and it conjures up an image of poor customer service the last time you called, that is also a result of branding but a negative one. The big corporations are so big because their marketing included making... Continue Reading

Does Your Website Need a Makeover?

Websites, like any marketing materials and business processes, needs to keep up with the times. Whether that means tweaking your website from time to time to keep it up to date or completely redoing it, is a decision that can only be made by you. Here are some questions to help you decide if it’s time. When was the last time you updated your website design or functionality? If it’s been more than a year since you’ve done anything to your website other than add content, then it’s probably time to at least give your website a few touch-ups. Does your website design still accurately reflect your company personality, brand, vision and mission?... Continue Reading

Where to Use Your Logo for Maximum Results

Think the only place a business logo can be used is on your website and business card? Not true. There are many creative and effective places to use your business logo for maximum results. Let’s begin by looking at the basic or ordinary places you can place your logo… Your website. This is kind of a no brainer. If you don’t have your logo on your website then where to you use it? Your website is quite often the first place people become aware of your business – it’s their first memory and your first opportunity to brand your business. Your blog. Again, this is a chance to link your blog brand with your website brand. Your business... Continue Reading

How To Create a Newsletter for Your Virtual Assistance Business

Newsletters are an excellent communication tool for any business owner. They help communicate a brand image, connect with clients and prospects on a different level, provide value to readers, and communicate any promotions and product offerings – keeping clients up to date. Here’s how to create a newsletter to build your business… Step 1. Decide frequency. How often do you want to publish your newsletter? Remember each issue involves a few hours of preparation including creating the content. Establish a schedule you know you can keep up with. It is always easier to add supplemental issues or increase the frequency however decreasing... Continue Reading

Article Marketing

The Internet is awash with content. Content of all types can be found on websites and posted on forums. Just about any subject you are looking to learn about can be accessed on the Internet. Using articles to market your business is free and highly effective. The best way to use article marketing is to write about something that you know. A topic that is familiar offers a host of different spins on one subject that can be marketed in a variety of places. You can submit articles to online sites, ezines, print magazines, and newsletters. Any one of these places will give your work more exposure. Come up with several ideas for article content. Keep... Continue Reading