How To Create a Visually Appealing Landing Page
Your website is the first impression your visitors have of you. Like a book cover, your website has about 20 or so seconds to capture their attention or they’ll click away. Great landing page design with the right eye-catching graphic design elements can pull your visitors into your site. The elements of graphic design include: Shapes Lines Color Type Images Texture Balance They all need to work together to create an overall appealing page. Balance for example would be offset if you have a large image or logo in the upper right hand corner of your page and no graphics or design elements on the left hand side of the page. They don’t have... Continue Reading
Virtual Assistants! Are you ready…
Are you ready to… Learn proven techniques to attract your ideal clients Show your potential client why it makes sense to buy from you Learn to use the technology today’s business owners prefer Learn the skills that your clients are demanding Demand top dollar by being able to offer specialized assistance and support Well, these are just a few of the things that members of the Virtual Assistant Café will achieve. I created the Virtual Assistant Café as a solution to business owners who complain to me about not being able to get professional assistance and as a solution to virtual assistants who complain to me about being in business for... Continue Reading
Find the Right eBook Cover Graphic
Graphics can make or break the success of an e-book. It’s estimated that people take about 20 seconds to evaluate whether or not they’re interested in purchasing a book. Inthe bookstore or online that gives them about enough time to scan the title and graphics, which makes both critically important in the buying decision. The trouble is, headlines and titles are often easier to come by than graphics which are both attention getting and relevant to the subject matter and as more and more e-books hitthe market – there’s an added challenge to be unique. Here are a few tips and strategies to find the right e-book cover graphic. The most common... Continue Reading
Getting People to Attend An Online Conference
Sometimes one of the most difficult aspects of hosting an online conference is getting people to attend. You’ve found the right software, you’ve outlined your conference and even set up the graphics – it’s going to be a great conference. Now who is going to be there? Here are a few tips to get people flocking to your conference. Email signature. Your email signature is more powerful than you might imagine. Think about all the people you email each and every day. If your conference is promoted in your email signature, you’re reaching a whole group of people who may benefit from your conference. Email marketing campaign. Speaking of email…email... Continue Reading
Five Steps to An InfoProduct
Creating an information product can seem like an overwhelming process, especially when it’s added to all of the other tasks required to run a business. However, creating an information product can actually be quite simple. Step One. Answer the following question – What problems does your customer or prospect have? Step Two. The next question to ask yourself is – What information can you offer to help them solve their problem? Step Three. Ask yourself, what information do you already have that addresses this problem? Chances are you may have already written articles or reports on the subject. If you have, these can be compiled into an information... Continue Reading
How To Create a Squeeze Page
If you’re trying to build an opt-in list, and of course most internet marketing experts recommend that you do, then you’ll want to create a squeeze page. These single web pages are designed to work as landing pages whose sole task is to collect opt-in list subscribers. Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers. Let’s take a look at how to build one… Step #1 - Get your website ducks in a row. Do you have a domain name, hosting company and a method for creating a web page? A squeeze page is a web page so your first step is to find or open whatever programming software or system... Continue Reading
How to Use Skype Safely For Your Business
If you’re unfamiliar with Skype, it’s a way to make phone calls to anyone around the world from the convenience from your computer. It’s easy to use and extremely affordable, in fact in many cases it’s free to make a phone call. And for business owners, it can offer the convenience they’re looking for. Skype offers you the ability to… Receive calls from anyone on any type of phone Call anyone from your computer whether they’re on their computer, a landline, or a mobile phone. Video and conference calling – all you need is a web camera However, because Skype requires an install and transferring files during calls, it can seem... Continue Reading
How To Reach a Local Market Online
Young users make great use of their cell phones meaning that they use it for everything from playing games to finding the greatest coffee shop or nightclub in town. They also shop and surf while they’re on their phones. That means having a presence on local marketing resources is a great way to put yourself right in the path this lucrative market. Yahoo Local Yahoo local is easy to get listed with and you may already be listed if your business has a yellow pages advertisement. Yahoo local pulls their information from the same organization that aggregates phone directories. However, you’ll want to make sure your listed correctly.If you’re... Continue Reading
Article Marketing Do’s and Don’ts
Article marketing has been used for years to drive traffic to a website, to boost incoming links and increase page ranking. It’s a great way to connect with new prospects and grow your business. Many business owners achieve such fantastic results with article marketing that it’s at the top of their marketing strategy. Here are a few important article marketing dos and don’ts to get the most from this powerful marketing strategy… Do include a link to your website. While many article marketing directories do not allow you to place links in the body of your article, they do encourage you to link to your website or webpage in your author... Continue Reading
Blog Platforms and How to Use Them Successfully
Blogging is a wonderful way to connect with your audience, to provide valuable and useful information to prospects and customers, to sell your products and services, and to drive traffic to your website. However, before you begin to blog or even start to set one up, you have one very important decision to make. Which blogging platform will you use? Here are a few tips on how to use blog platforms successfully. The Big Three and Beyond A blog platform is essentially a product which a blog or website is based on. In many cases they’re the service you use to host and publish your blog. In the blogging world, there are three big players with a host... Continue Reading
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