How To Create a Squeeze Page
If you’re trying to build an opt-in list, and of course most internet marketing experts recommend that you do, then you’ll want to create a squeeze page. These single web pages are designed to work as landing pages whose sole task is to collect opt-in list subscribers. Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers. Let’s take a look at how to build one… Step #1 - Get your website ducks in a row. Do you have a domain name, hosting company and a method for creating a web page? A squeeze page is a web page so your first step is to find or open whatever programming software or system... Continue Reading
How to Use Skype Safely For Your Business
If you’re unfamiliar with Skype, it’s a way to make phone calls to anyone around the world from the convenience from your computer. It’s easy to use and extremely affordable, in fact in many cases it’s free to make a phone call. And for business owners, it can offer the convenience they’re looking for. Skype offers you the ability to… Receive calls from anyone on any type of phone Call anyone from your computer whether they’re on their computer, a landline, or a mobile phone. Video and conference calling – all you need is a web camera However, because Skype requires an install and transferring files during calls, it can seem... Continue Reading
How To Reach a Local Market Online
Young users make great use of their cell phones meaning that they use it for everything from playing games to finding the greatest coffee shop or nightclub in town. They also shop and surf while they’re on their phones. That means having a presence on local marketing resources is a great way to put yourself right in the path this lucrative market. Yahoo Local Yahoo local is easy to get listed with and you may already be listed if your business has a yellow pages advertisement. Yahoo local pulls their information from the same organization that aggregates phone directories. However, you’ll want to make sure your listed correctly.If you’re... Continue Reading
Article Marketing Do’s and Don’ts
Article marketing has been used for years to drive traffic to a website, to boost incoming links and increase page ranking. It’s a great way to connect with new prospects and grow your business. Many business owners achieve such fantastic results with article marketing that it’s at the top of their marketing strategy. Here are a few important article marketing dos and don’ts to get the most from this powerful marketing strategy… Do include a link to your website. While many article marketing directories do not allow you to place links in the body of your article, they do encourage you to link to your website or webpage in your author... Continue Reading
Blog Platforms and How to Use Them Successfully
Blogging is a wonderful way to connect with your audience, to provide valuable and useful information to prospects and customers, to sell your products and services, and to drive traffic to your website. However, before you begin to blog or even start to set one up, you have one very important decision to make. Which blogging platform will you use? Here are a few tips on how to use blog platforms successfully. The Big Three and Beyond A blog platform is essentially a product which a blog or website is based on. In many cases they’re the service you use to host and publish your blog. In the blogging world, there are three big players with a host... Continue Reading
Branding Friend or Foe
Branding is the process of using logos, taglines, and marketing to get your product or service to become a household name. we all know how branding works even if we don’t know that we do. But, is branding a plus for your business or a liability? When you think of certain products, a picture begins to form in your head. Take, for instance, Nike. “Just do it” comes to mind. That is the result of product branding. Now, if you hear a brand name and it conjures up an image of poor customer service the last time you called, that is also a result of branding but a negative one. The big corporations are so big because their marketing included making... Continue Reading
Customer Service Etiquette
Proper and efficient etiquette of customer service has its share of do’s and don’ts, or right and wrong ways of portraying service skills or lack thereof. Don’t insult people, regardless of how ignorant or stupid they may act. This doesn’t make them feel good – and who wants to go back to a place that made them feel bad or uncomfortable or unwanted? I wouldn’t. No matter what the situation is, no matter how mad it makes you, do not say anything derogatory and do not let your body show the negative way you are feeling. Just remember, whether facing a customer in person, on the phone or via email, wait until dealing with that person... Continue Reading
Does Your Website Need a Makeover?
Websites, like any marketing materials and business processes, needs to keep up with the times. Whether that means tweaking your website from time to time to keep it up to date or completely redoing it, is a decision that can only be made by you. Here are some questions to help you decide if it’s time. When was the last time you updated your website design or functionality? If it’s been more than a year since you’ve done anything to your website other than add content, then it’s probably time to at least give your website a few touch-ups. Does your website design still accurately reflect your company personality, brand, vision and mission?... Continue Reading
How to Specialize as a Virtual Assistant and Why You Should
The virtual assistant business is booming. Businesses have realized the advantages of hiring someone to help them with their business tasks. As a virtual assistant you can work to meet the needs of any and every client or you can change your tack and specialize in one or two areas of business. Have you heard the phrase, “Less is more”? It’s true when you are talking about virtual assistants. A general virtual assisting business lets you take in clients from all walks of life. That’s good if you like that, but sometimes the learning curve can be quite big with certain projects. When you specialize, the client gets the benefit of your accumulated... Continue Reading
37 Signals Software
Web-based software – like 37 Signals – is software that can be used over the internet with a browser. It is easy to use and does not require any installation of CDs or upgrades. The team of 37 Signals Software handles all of the upgrades and backups and your data is safe on a secure server. Another big advantage for any company is that all the company’s data is centralized and can be accessed from any computer. The software works on Mac, PC and Linux. The software offers 4 different options, depending on your business needs… Basecamp manages your projects. It allows you to share files, meet deadlines, assigns tasks and centralizes... Continue Reading
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